Business Challenges
The client wanted us to create a unique tablet entertainment app. The application must provide a way for customers to stay connected to PVR diverse range of services. Also, the client was very particular about concepts matching their branding. The existing ticket booking platform was manual and customers have to wait for their turn. The existing process was not effective and lacked a good user experience. The legacy back end was slow and limited in capabilities. Gathering customer data was a real pain and needed an engaging interface to keep customer hooked.
Technology Solution
Our goal was to have an interactive UI for the application that worked seamlessly without really compromising the end-user experience. So, we worked on UI/UX of tablet app and provided concepts which then later engaged customers. With the solution, PVR was able to seamlessly manage the end to end process of theatre management, ticketing fulfillment, and other services. All user data, received by the tablet app is sent further to the web-based administration panel. OrangeMantra implemented latest features to automatically transform the gathered data into easy-on-the-eyes graphs.
Value Delivered
The developed tablet app not only helps to drive the sales number, but also provides them with crucial information about their clients’ preferences. This allows them to plan out better services with ROI in mind. The recommendations from the application successfully determined which were the right services, features to best serve customer needs. Another crucial outcome of the solution was the improved ability to grow customer base and retain them into the regular movie watching experience.
